Three Trends Impacting High Tech Public Relations Today
As a high tech public relations professional for close to 25 years now, I have seen a wealth of change in technologies, as well as how these changes have impacted the PR business. Here are three important trends I am seeing today. The Agency is Dead While companies have long depended on agencies to help hone their messaging and promote their offerings, a new trend towards hiring independent consultants is now on the rise.Companies, especially bootstrapped startups, are realiz